Leilanni Todd is an award-winning Creative Director specializing in conceptual brand campaigns, fashion, and new media. She’s spent her career split between fashion and advertising, working with brands and agencies in Toronto, New York and LA.

She’s worked with icons like Winona Ryder, Victoria Beckham, Lil’ Yachty, and the infamous Oscar the Grouch. Her work has been featured in publications within the art, advertising, and fashion industries, including Vogue, Harper’s Bazaar, The New York Times, Wired, Fast Company, and It’s Nice That. Her contributions have also earned her accolades at award shows like Cannes Lions, D&AD, The One Show, The Clios, The Effies, The Webbys, Ad Age, and Adweek.

Leilanni pursued her studies at OCAD, majoring in Art Direction before furthering her studies with a thesis art practice in Florence, Italy. In addition to her artistic pursuits, she completed George Brown College’s Fashion & Technology program.

Most recently, she has begun to explore new possibilities to further her practice with the use of generative AI. Leveraging almost two decades of fashion and advertising experience, Leilanni’s work is a mix of art, technology, and culture. Her current endeavors are centered on the exploration of conceptual storytelling, using generative imagery, video, and 3D animation.

A member of Runway’s Creative Partners Program

Client and Talent Experience

Airbnb
Apple
Apple #ShotOniPhone
Apple iPad
Carly Rae Jepsen
Club Monaco
Dove Hair & Skin
Google
Lil’ Yachty
MAC Cosmetics, Viva Glam
MailChimp
No7
Old Navy

PoolSuite Grand Leisure
Rovio
Sesame Street
Stella Artois
Squarespace
Target
TargetStyle
The New Museum
The New York Times
Victoria Beckham
Winona Ryder
YouTube

Expertise

Creative Direction
360 Campaign Development
Concept Development
Art Direction
Visual Storytelling
Photography Production

Additional Skills

3D Modeling
3D Fashion Design
Design, Patternmaking and Rendering
3D Animation
Concept, Storytelling and Development
AI Integration

Have a project in mind?
Let’s work together.

EXPERIENCE CURRENTLY FREELANCING
Client: Airbnb
Role: Creative Director

Client: Apple, Media Arts Lab\TBWA
Role: Creative Director


PREVIOUS FULL-TIME EXPERIENCE

TBWA\Media Arts Lab, LA / Creative Director

Squarespace, New York / Creative Director

Droga5, New York / Associate Creative Director

Mother New York / Senior Creative

Chandelier, New York / Senior Creative

LEILANNI, Toronto / Fashion Designer & Founder

Gee, Jeffery & Partners, Toronto / Art Director

Ogilvy & Mather, Toronto / Art Director

EDUCATION

Ontario College of Art & Design. Art Direction
Toronto, Ontario

Ontario College of Art & Design. 5th-year Advanced Thesis, Fine Art Studies
Florence, Italy

George Brown College. Fashion & Technology
Toronto, Ontario

CONTINUING EDUCATION

NYU 3D Animation, 2018
SVA 3D Animation, 2020
SVA Crafting Life Stories, 2021
SVA Screenwriting for Animation, 2021
NYU Screenwriting, 2021

AWARDS

ONE SHOW
Gold - Under 100k Budget - The New York Times “The Long Fight”
Silver - Television Short Form - The New York Times “The Long Fight”
Silver - Online Film Short Form - The New York Times “The Long Fight”
Bronze - In-House: Agency-Initiated & Originated Projects - Squarespace
Bronze - ADC Awards Photography - Squarespace “Welcome to Winona”
Merit - Craft / Sound Design - The New York Times “The Long Fight”
Merit - Interactive and Online / Single - Squarespace “A Cautionary Tale”
Shortlist - Moving Image Craft - Direction - The New York Times “The Long Fight”
Shortlist - Online-only Video / Single - Squarespace “A Cautionary Tale”

D&AD
Graphite Pencil - TV Commercial - The New York Times “The Long Fight”
Graphite Pencil - Art Direction / Film -The New York Times “The Long Fight”
Wood Pencil - Tactical Film Advertising - The New York Times “The Long Fight”
Shortlist - Film Advertising / Writing for Film Advertising - Squarespace “A Cautionary Tale”
Shortlist - Film Advertising / VOD Commercials over 30 seconds - Squarespace “A Cautionary Tale”

CANNES LIONS
Bronze Lion - Sound Design - The New York Times “The Long Fight”
Bronze Lion - Breakthrough on a Budget - The New York Times “The Long Fight”
Shortlist - Corporate Purpose & Responsibility - The New York Times “The Long Fight”

CLIOS
Bronze - Copywriting - product & Service - Squarespace “A Cautionary Tale”

WEBBYS
Webby Award - People's Voice - Video Scripted - Squarespace “A Cautionary Tale”
Webby Award - People’s Voice - Advertising, Media & PR -Squarespace “A Cautionary Tale”
Honoree - Advertising, Media & PR / Integrated Campaign 2020 - Squarespace “A Cautionary Tale”

AD AGE
Agency of the Year - In-house - Squarespace, 2020
Agency of the Year - Droga5, 2019
Agency of the Decade - Droga5, 2010-2019
Creativity Pick of the Day - Squarespace - A Cautionary Tale
Creativity Pick of the Day - Squarespace - Welcome to Winona
Creativity Pick of the Day - The New York Times - The Truth has a Voice
Creativity Pick of the Day - The New York Times - The Truth Will Not be Overlooked
Creativity Pick of the Day - Mailchimp - Brains

LURZER’S ARCHIVE
Spot of the Week - The New York Times - The Truth has a Voice

THE EFFIES
Bronze 2019 - Software & Apps - The Brain

SHOTS AWARDS
2021 Bronze Agency of the Year - Squarespace