The Long Fight
Shining a spotlight on The New York Times’ long-standing coverage of gender equality in sports.
In a new chapter for the “Truth Has a Voice” campaign, The New York Times spotlights their wide-reaching coverage of the gender gap.
The film aired during the US Open semi-final, and demonstrated – through years of old headlines – how The Times’ has been committed to covering gender equality in sports and the figures on the forefront since the 1960’s.
Archives
All of the titles in the film were created from archived New York Times’ articles over the last century.
Credits
Agency | Droga5 (New York)
ECD | Tim Gordon
GCD | Toby Treyer-Evan & Laurie Howell
ACD | Leilanni Todd & Lauren Ferreira
Designer | Jen Lally
Executive Producer | Ruben Mercadal
Senior Producer | Topher Cochrane
Editorial | Rock, Paper, Scissors
Sound Design | Wave Studios, NY