A Cautionary Tale

How a simple website can turn a passion into a nightmare.

For Squarespace’s 2019 Holiday campaign, we partnered with the grouchiest New Yorker, Oscar the Grouch whose obsession with trash takes him on a nightmarish journey.

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Oscar’s Trash Art (Set Props)

Oscar’s Customer Page

In addition to the film, we created Oscar’s limited edition trash art and his very own customer page. Oscar’s Fine Trash Art was sold on his website with 100% of the proceeds benefiting the Sesame Street Workshop. Every piece sold within hours of the launch.

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Agency | Squarespace (New York)
CCO | David Lee
VP | Ben Hughes
Staff Art Director | Leilanni Todd
Staff Writer | Matt McCarron
Art Director | Tim Scales
Designers | Matt King, Wan Kang
Photographer | Craig Reynolds
Executive Producer | Sandra Nam
Producer | Jennifer McKenzie
Production Manager | Amy Kommatas
Oscar The Grouch Puppet Captain: Matt Vogel
Lead Puppeteer: Eric Jacobson
Production Company | O-Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Head of Production: Marc Grill
Producer: Luke Flegar
Director of Photography: Stuart Dryburgh
Production Designer: Julian Laverdiere
Stylist: Cherish Cullision
Edit | Arcade Edit
Editor: Geoff Hounsell
VFX I Method Studios
Post FX Supervisor: Doug Luka

Grand Leisure Poolsuite