#Vibes
Tapping into one of the most used hashtags for Target’s Fall 2016 campaign.
Back in 2016,#Vibes was the most used hashtag of the year. To tap into these “vibes” we created a gif-like stylistic device used throughout the film. Since gifs were the new way we were communicating – it’s how I communicated with friends, shared pop culture moments, a laugh, etc. it felt right to speak to our audience in the same way. The set design relied on bold, solid color palettes to categorize the various assortment of products being launched that season.
Credits
Agency | Mother New York
Executive Creative Director | Michael Ian Kaye
Senior Creative Director | Chris Shipman
Creative Directors | Mathieu Zarbatany, Alejandra Garibay
Freelance Art Director | Leilanni Todd, Michael Scanlon
Freelance Writer | Caitlin Smith, Maud Dietch
Director | Lacey