Google G Suite,
Check This

“Hype” meets Google Spreadsheets.

 
 

G Suite is Google’s answer to Microsoft Office. It's a set of tools that lets you do things in a simpler, smarter, more collaborative way.

The D5 Google CDs needed one last spot for this campaign. My inspiration for this ‘Check It’ spot came from the idea of a “Hype person” – just the kind of motivation you need when collaborating in Google sheets.

The entire campaign was created in G suite. Every piece of the campaign, from out-of-home to radio, was written, designed, approved and made in G suite's apps.


Wikipedia - a Hype person, in hip hop music and rapping, is a backup rapper and/or singer who supports the primary rappers with exclamations and interjections and who attempts to increase the audience's excitement with call-and-response chants.

Full G Suite campaign here.

Credits

Agency | Droga5
ECD |
Neil Heymann
CDS |
Thom Glover, Paul Meates
ACD | Leilanni Todd
Art Director | Vignesh Seshadri

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