Angry Birds
Turning anger into something good. Turning puns into reality.
To celebrate their tenth anniversary, Rovio Entertainment's Angry Birds wanted everyone to channel their rage into something constructive.
We created the most absurd ways to turn that anger into something good, by creating the Rage Rider and the Venting Machine.
A scream activated scooter that effectively turned anger into transportation. The louder you vent, the faster these go.
The Rage Rider
The Venting Machine
Punch it, yell at it and shake it to turn anger into prizes. Launched at the most anger-inducing place on earth no, not the DMV, the middle of Times Square.
Some walked away with $500 flight vouchers, while others got hand sanitizer or plush toys.
Rovio also created an Angry Birds 2 in-game competition that will generate $100,000 for UNICEF's Education in Emergencies Fund supporting kids in war zones and other rough regions across the globe. Fans needn't donate money to participate—they just have to play.
Credits
Agency | Droga5 (New York)
CCO | Neil Heymann
GCD Andy Fergusson
CD Oriel Davis-Lyons, Gustavo Dorietto
ACD Leilanni Todd
ACD Michael Kleinman
Senior Copywriter Dan Litzow
Art Director Vignesh Seshandri
Associate Design Director Dan Pulito
Senior Designer Justin Au
Junior Designer Kenisha Rullan
Producer Mateus DeFaria
Photography Paul McGeiver