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For the Fall 2017 campaign, we launched Target’s very first three in-house brands: A New Day for her, Goodfellow & Co. for him and Project 62 for home.
To demonstrate how much more Target now has to offer, we partnered with The New York Times to create multi-page editorial content and with Vogue for a multi-page spread.
The campaign featured Target’s biggest and most inclusive cast to date, bringing models, chefs, poets, influencers and athletes together.
Vogue Takeover
New York Times Wrapper
Credits
Agency | Mother New York
Executive Creative Director | Michael Ian Kaye
Senior Art Director | Leilanni Todd
Freelance Writer | Steven Brinlee
Writer | Jackie Meyer