It Takes Two

To create the unlikeliest duo.

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The classic Rob Base and DJ E-Z Rock “It Takes Two” track was the starting point for this GRAMMY halftime spectacular. The single was re-created with the unlikeliest of artists – pop queen Carly Rae Jepsen, rapper Lil Yachty, with Atlanta hitmaker Mike Will Made-it. Adding director Roman Coppola and La La Land’s choreographer, Mandy Moore to the mix, was the perfect combination in creating this cultural moment.

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Album Art

Reimagining the iconic album cover with this duo.

Broadcast Teaser 1

Broadcast Teaser 2

Credits

Agency | Mother New York
Executive Creative Director | Michael Ian Kaye
Creative Director |
Mathieu Zarbatany
Writer | Maud Dietch, William Sawyer
Art Director | Tanner Shea, Taylor Snyder
Art Director / Designer | Leilanni Todd
Director | Roman Coppola
Executive Producers | Andrew Tucci & Marion Lange

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