The
Truth has a Voice
Shining a light on the New York Times’ impactful investigative journalism through the lens of 3 important and timely topics: Sexual Harassment , Sports and CTE (concussions in the NFL) and Women’s Rights.
We launched this year’s New York Times campaign with this film, “He Said, She Said” - a twist on the popular “battle of the sexes” phrase.
This aired during the Golden Globes when the #metoo movement was at it’s height in the media and in Hollywood. Using sound design and simplified type on screen, we created a film that purposefully stood out against the “noise” of all the commercials airing during our time slot.
A film about CTE coverage, as told through the headlines of Junior Seau. We used real headlines to the tell this tragic story of CTE and the ongoing fight about concussion protocol within the N.F.L.
This aired at the time of the Super Bowl.
A film about the NYT women’s rights coverage. Using headlines and stories from all over the world we emphasized the struggle women everywhere continue to face.
This aired on International Women’s Day.
Extensions
The campaign also featured OOH, social, print, and display executions.
Credits
Agency | Droga5 (New York)
CCO | Neil Heymann
GCD | Tim Gordon
Associate Creative Directors | Leilanni Todd & Julie Matheny
Executive Producer | Ruben Mercadal
Producer | Gabija Blake